WotalandTokyo  Mumbai

An India–Japan creative house

We help Japanese brands grow in India through a curated network of Indian creators.And we put our own IPs through the same engine.

An India–Japan creative house headquartered between Tokyo and Mumbai. We run the creator network. We build the IPs. We open both to brands ready for India.

TOKYOMUMBAI

01Who we are

Wotaland started as a character IP studio. To launch our IPs in India, we built our own network of Indian micro-creators. That network now does double duty — it carries our own IPs across India, and it carries Japanese brands too. The agency work is a by-product of an engine we already had to build.

01

A character IP studio

Where Wotaland began.

02

We built a creator network

To launch our IPs in India, we grew our own network of Indian micro-creators.

03

The network does double duty

It carries our own IPs across India — and it carries Japanese brands too.

04

The agency is a by-product

Agency work runs on an engine we already had to build.

02What we do for Japanese brands

Three lanes, one engine.

01

Marketing, PR & social via creators

Mumbai-based creator deployments tuned to your brand voice. Discovery, brief, contract, post, and reporting handled in-house through our own operations tool.

02

Local partner introduction & sales support

Warm intros to retailers, distributors, and licensees who actually move product in India. Bilingual stakeholder management between your Tokyo office and our Mumbai team.

03

Character IP campaigns, when it fits

When a brand campaign benefits from a character-led narrative, we can plug in Wotaland's own IPs as a creative layer.

03Why Wotaland is built differently

A by-product agency

Most influencer agencies live or die on client revenue. We don't — our IP business funds the network. That means we don't over-pitch, don't burn out creators, and don't take work that doesn't fit.

IP × creator, both ways

The same network that promotes Japanese brands also launches Wotaland's own characters. What we learn from one feeds the other.

Bilingual, both sides of the bridge

Japanese-native founders. Mumbai-native operations. Decisions get made without translation lag.

04Founders

Takuma Ito — portrait

Takuma Ito

Co-founder & CEO

Co-founder of Wotaland. Previously at one of Japan's leading character IP studios, working under former editors of One Piece and Demon Slayer. Brings deep relationships across the Japanese entertainment industry to Wotaland's India work.

Rentaro Inoue — portrait

Rentaro Inoue

Co-founder & CTO

Co-founder and CTO. Product engineer with prior full-time engineering work at five companies including pixiv (Japan's largest illustration platform), note, and GO. Award-winning developer (Matz Award, Cygames Award, and others) before the age of 20.